Design.
CPG by MPG retail design
and innovation agency.
From visualizing strategy to designing experiences, and all touchpoints in between, we provide creative content that disrupts status quo, invites trial, and drives business.
Serving as a strategic division of Market Performance Group, a retail solutions company, our creative team is able to impact virtually all aspects of retail — product, brand, strategy, analytics, sales, service - providing extensive expertise at incredible value.
CAPABILITIES
Retail Design.
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ISM, POGs, and Visual merchandising, oh my!
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Custom in-store solutions
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In-store experiences
Design
Thinking.
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Problem solving
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White space / opportunity identification
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Trend prediction and direction
Strategy +
Insight.
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Access to to-the-minute data and analysis
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Multi-pronged and custom strategic direction
Print.
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Presentations and information sharing
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Custom marketing material and collateral
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Copywriting and brand books
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All things printing
Digital.
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Digital strategy and execution
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Website building, maintenance, and improvement
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Video production and editing
Product.
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Product design and development
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Packaging
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3D modelling
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Branding
OUR WORK IN ACTION
Custom 3D
Endcap Render
We were tasked with creating a custom 3D endcap render using brand colors and theme. Include a custom header, side-fins, info boxes, & shelf strips.
Rebrand &
Product
Packaging
Hover to see Original
We were tasked with creating a new, cohesive name for the client additionally ensuring that their products had broad appeal and were not overly clinical. We saved the client a great deal in production costs (and improved looks!) through suggesting bulk ordering and standardizing bottle sizes.
Concept to
Store Renders
We can create 2D renders of SEM, ISM, etc. Following retailer guidelines & cost restrictions, we can custom curate mockups that fit your needs.
Product
Packaging
Redesign
We were tasked with reusing existing dielines to save on cost, but make the products feel more premium. This change happened due to a buyer request for a closer look and feel to Target’s owned brand Project 62 or Room Essentials - our client needed to elevate on an expedited timeline (1 month) and we were able to plan, shoot, produce for 16+ SKUS.
Contact us.
We’d love to talk with you to get a better understanding of the challenges you are facing and how we can put our experience and expertise to work for your business.
Strategically
located in
Minneapolis,
Minnesota
