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DigitalCPGbyMPG

Digital.

Omni-channel Commerce,

Marketing & Media

Our Omnichannel team has deep expertise in digital commerce, brick and mortar and retail media to drive your business and build and grow your brand at Target, Kohl’s, Best Buy, Walmart and Amazon. Our team always starts with your brands business objective or “problem to solve” building custom support to meet those objectives.

We are a full service media and marketing agency offering hands on full funnel media strategy, planning, execution, creative development and more.

CAPABILITIES

Retail Media

Expertise.

With the explosion of retail media in the past 5 years, it’s more complex than ever. Our team of retail media experts can provide end to end support from strategic consulting to strategy development to planning and execution and finally to understanding performance. Our teams offers hands on management for on site and off site search, managed service display, programmatic and more across media budgets large and small for Roundel, Walmart Connect, Amazon Ads, Instacart, Criteo, and more.

Digital Shelf

Leadership.

From audits to content optimization to AI integration, our team combines decades long experience with the latest technology to develop a content strategies that help your digital shelf stand out. We can help develop the best recipe to drive personalization so shoppers get relevant, readable and engaging product recommendations.

Full Funnel

Marketing.

From marketplace analysis to media strategy to budget development to creative design to campaign optimization, we can do it all as an extension of your team.

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Ratings &

Reviews.

Reviews are key component to standing out to consumers and driving conversion. Our team can provide your brand with tools to maximize ratings and reviews, cost effectively.

OUR WORK IN ACTION

TARGET PRODUCT ADS MANAGEMENT

Key Client Goals

  • Accelerate Sales Velocity + Drive Growth for Core Product Assortment

  • Support Launches: Incremental support and strengthened media presence for new item launches

  • Broaden Brand Awareness: Reach new shoppers, ensuring both established and new products have visibility

Since Onboarding with MPG:

  • Squeezed More from Every Dollar: Cut CPC by 32% through ruthless efficiency with our suite of technology tools

  • Shifted the Focus: After initial indexing, moved from branded search terms to relevant, high performing broader search terms to increase conversion

  • Optimized Keywords: Intentional keyword harvesting to fuel smarter targeting.

  • Took Control of the Bid: Swapped out auto for manual bidding to spend smarter.

  • Dominated Positioning: Retooled bid modifiers to win on more placements across Target.

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Ad-Attributed Sales

Increased by 39%

(YoY, $133K to $185K)

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Unit Sales

Increased by 47%

(11.3k to 16.6k)

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Average ROAS

Increased by 77%

($1.18 to $2.09)

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Impressions have

DOUBLED

(15M to 30m)

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YOY Spend

Decreased by 26%

($121k to 89k)

OUR RETAILERS

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Contact us.

Contact us.

We’d love to talk with you to get a better understanding of the challenges you are facing and how we can put our experience and expertise to work for your business.

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Strategically
located in

Minneapolis,
Minnesota

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