Insights.
The business
insights and intelligence
division of the CPG by MPG.
We partner with retailers as advisors to help create category and channel strategies that drive market share growth. We work as an extension of both retailers’ and manufacturers’ teams.
Mining syndicated, consumer and client data, as well as sales trends, helps clients deliver both item and category growth. The win-win scenarios we drive make for long and fruitful partnerships.
SERVICES
Customized Reporting and Analytics.
Deliver precise, retailer-calibrated insights that inform every aspect of your go-to-market strategy. We build tailored, high-impact reporting frameworks that distill complex data into clear direction—empowering brands to act with confidence and drive sustained category growth.
White Space Identification.
Uncovering untapped category opportunities by dissecting shopper behavior, competitive gaps, and evolving retailer priorities. Through rigorous, retailer-specific analytics and cross-functional collaboration, we translate data into actionable growth strategies that bring innovation to shelf and create incremental value for both brands and retailers.
Collaborative Forecasting and Strategic Insight.
We align CPG brands and retailers around data-backed, customer-centric demand plans. We combine POS trends, shipment data, promotional cadence, and retailer nuances to deliver clear, actionable forecasts that drive inventory efficiency, reduce risk, and unlock category growth.
Line Review Preparation.
Transform complex data and insights into clear, compelling stories that resonate with retail buyers. We build customized, insight-rich presentations grounded in category dynamics, shopper behavior, and retailer-specific strategies—equipping CPG brands to lead the conversation and secure shelf space with confidence.
Market Analysis + Business Intelligence.
Our solutions unify syndicated, POS, eComm, and shopper data to deliver a 360° view of category dynamics and competitive landscapes. Through tailored insights, intuitive visualizations, and forward-looking trend analysis, we equip brands to anticipate shifts, uncover white space, and drive smarter retail decision.
Contact us.
We’d love to talk with you to get a better understanding of the challenges you are facing and how we can put our experience and expertise to work for your business.
Strategically
located in
Minneapolis,
Minnesota
