Sales.
CPG by MPG grows sales
and helps with sales representation
We are a local sales representation for retail and our team blends strategy, creative solutions and unparalleled flawless execution. We offer a complete omnichannel support model for vendors exploring brand growth and product placement in retail stores and eCommerce.
We are a one-stop-shop, with everything you need to explore, build and manage a thoughtful and resilient retail strategy.
SERVICES
Our dedicated service model allows for an immersive, focused, data-driven experience that supports alignment of goals and compliments growth to allow our partners to excel.
Sales Representation.
Our dedicated service model delivers a focused, data-driven approach that aligns strategic goals and drives measurable growth—empowering our partners to maximize performance and win at retail.
Supply Chain & Replenishment Defense.
We are a strategic sales and account management team that uses reporting and forecasting to drive retail growth. By optimizing purchase order flow, protecting key SKUs, & collaborating closely with planning & logistics, we ensure efficient execution and strong OTIF performance—delivering results and reinforcing retailer partnerships.
Account Management & Representation.
As embedded partners, our experienced account managers drive success across national and owned brands through strategic insights and operational excellence. We focus on seamless execution and long-term growth in close collaboration with our retailers.
Strategic Joint Business Planning & Negotiation.
From emerging brands to JBP/KVP vendors, our sales and account teams bring decades of retail experience to drive profitable, results-focused strategies. With tailored support—from broad business coaching to targeted sales enablement—we equip your team to win in-store and beyond.
SALES INSIGHTS
Navigating the Retail Ecosystem.
We partner closely with our clients to navigate retail dynamics and optimize channel strategies, ensuring sustained brand growth and long-term success at retail.
Profitable Negotiation.
We align with your business goals by managing key growth drivers—product, placement, promotion, and retailer strategy—while providing step-by-step support to drive sustained success.
Sales Growth.
Our local sales team delivers strategy, creativity, and execution to grow brands. We provide full omnichannel support to help vendors build, launch, and manage shelf-ready success.
Business Development.
We collaborate with partners to develop in-store strategies that align with consumer needs—delivering turnkey solutions and driving innovation through strategic co-creation.
Digital
Optimization.
We manage every stage of brand growth—from concept to shelf—driving execution and opportunity. Let’s connect to align on strategies tailored to your brand’s success.
360 Marketing Strategy.
We help connect your brand with both current and new consumers through full-funnel marketing strategies—maximizing media investment by targeting the right moments and tactics for measurable impact.
ACCOUNT MANAGMENT
Comp shops + POG analysis
Identify store segment and white space opportunities
Strategic touch points
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Recurring meetings with thorough agenda
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Works with team to find efficiencies and cost savings
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We maintain ongoing communication to stay aligned on goals and stay ahead of business needs
OUR WORK IN ACTION
DRIVING GROWTH & WINNING AWARDS
With consistent turnover, a shift from private to public, and a major acquisition, we were able to scale brand growth resulting in +15% CAGR and +30% share gains. Not only did we build a channel strategy and promotional cadence that helped a plateauing brand stay strong, we celebrated a well-deserved Vendor of the Year recognition too!
OUR RETAILERS
Contact us.
We’d love to talk with you to get a better understanding of the challenges you are facing and how we can put our experience and expertise to work for your business.
Strategically
located in
Minneapolis,
Minnesota
