Halloween 2025 CPG Retail Trends

We have been searching high and low for style trends this season- as we jump straight into Q3, take a look at the latest in the industry!

1. “Summerween” and the Extended Selling Season

• Halloween merchandising now begins as early as May, with major retailers like Target, Walmart, and Home Depot launching collections months ahead of October.

• This shift has created a six-month selling season, allowing for better inventory management (less liability) and capturing early consumer enthusiasm. This works, as it is proving out that 47% of consumers start shopping before October, with 56% of 25–34-year-olds leading the charge.

2. Pop Culture Costumes Dominate

• Trending costumes include Taylor Swift & Travis Kelce, Beyoncé’s Cowboy Carter, Caitlin Clark, Wednesday Addams and K-POP Demon Hunters.

• Retailers are responding with ready-made kits and accessories tailored to these viral inspirations. Look how quickly some of this product is able to make it to shelf!

3. Social Media-Driven Décor

• Viral items like Costco’s 12-foot skeleton are shaping décor trends, often selling out early due to TikTok hype. Gen Z is heavily influenced by TikTok trends, especially for costumes and décor.

4. In-Store Experience Still Matters

• Despite digital growth, consumers still enjoy immersive in-store experiences, with retailers like Spirit Halloween and Target creating themed environments for a fun shopping experience.