Target Earnings Recap: Full Year 2025
- Mar 3
- 1 min read
T O P H I G H L I G H T S:
Planned incremental investment of over $2 Billion back into the business this year. $1B in capital for new stores and remodels, $1B to PNL to invest in the store experience, including labor.
High Level Digital: Same Day Delivery grew +30% over 2025, with Target Circle 360 membership doubling in 2025. Expect to see an expanded focus on personalized rewards starting this Spring, and increased leaning into Deal Days.
Bold, purposeful change in the categories and experiences where Target has a real right to win, and guests have asked for the bar to be raised.
Category-by-category breakdown: Please see the link below - we have a very in-depth but accessible recap for your reading pleasure.




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